Identity standardsEdition 05 / 2026
Website  ↗

XTF / Visual identity

XTF
00 / Position

Not a tech brand.
A public signal.

XTF gives young researchers a serious public platform. The identity must therefore feel institutional enough to earn trust and urgent enough to invite action.

01

Direct

Lead with the question, finding or action. Remove promotional filler.

02

Modular

One master mark, then approved horizontal and vertical arrangements.

03

Public

Open-source type and reproducible production rules keep the system accessible.

04

Exact

Every crop, baseline, space and line break is intentional.

01 / Mark

Preserve the
original drawing.

The supplied xtf.logo.2026.svg is the sole drawing master. The name inside the mark is outlined artwork—not live type—and must never be retyped. Every monogram below uses the exact X, T and F paths from that master; no substitute lettering is permitted.

Approved two-color XTF institutional lockup
01A / Institutional lockupDefault signature · two color
Approved red XTF monogram
01B / Horizontal monogramCampaign · digital
Approved white XTF lockup
01C / Reverse lockupBlack field only
Approved vertical XTF monogram
01D / Vertical monogramApparel · narrow formats
Approved vertical XTF signature with foundation name
01E / Vertical signatureNamed · narrow formats
xxXTF lockup with clear space
Clear space1× on every side. Here 1× equals one line-height of the name field in the master artwork.
Minimum widthLockup 180 px / 48 mm. Monogram 88 px / 24 mm.
Allowed colorsBlack + Signal Red, solid Signal Red, solid Black, or solid White reverse.
NeverRetype, stretch, outline, shadow, rotate, recolor by partner, or invent a new arrangement.
02 / Logo files

Use the artwork.
Do not rebuild it.

This asset library follows the useful structure of EFF’s public Logos and Graphics page: one current package, clearly separated logo versions, production-ready color variants and short rules beside the files they govern.

XTF official artwork / 2026

THE COMPLETE
LOGO PACKAGE.

SVG masters, approved lockups, horizontal and vertical monograms, the named vertical signature, campaign stamp, color tokens and open-font licenses.

Download .zip
XTF institutional lockup
Institutional lockupDefault / two color
SVG ↓
White XTF monogram on red
Horizontal monogramSignal fields
SVG ↓
White XTF lockup on black
Reverse lockupBlack field only
SVG ↓
Vertical XTF monogram
Vertical monogramNarrow formats
SVG ↓
Vertical XTF signature with foundation name
Vertical signatureNamed / narrow
SVG ↓
01 / Always

Download the current vector. Preserve its aspect ratio, path geometry and internal spacing.

02 / Color

Use only Signal Red #EB1414, black, white, or the approved black/red master.

03 / Space

Keep at least one name-field line-height clear on every side. Never place type inside that field.

04 / Never

Do not retype, stretch, outline, rotate, shadow, crop, recolor or redraw any part of the signature.

03 / Color

One red.
No approximation.

Signal Red follows EFF’s published brand red exactly. It is a decision color: use it for the mark, the primary action or one dominant campaign field—not as general decoration.

Signal Red

HEX EB1414
RGB 235 · 20 · 20
Primary brand signal

Black

HEX 000000
RGB 0 · 0 · 0
Authority / type / reverse

White

HEX FFFFFF
RGB 255 · 255 · 255
Paper / knockout

Paper

HEX F4F2EF
RGB 244 · 242 · 239
Editorial surface only

04 / Type

Force, information,
then reading.

The typography now follows EFF’s public style system rather than the previous IBM Plex fallback. All three families are open source and self-hosted in this site. No font purchase is required.

League GothicRegular 400Display only
Aa

ASK THE HARDER QUESTION.

Campaign: 96–220 px / 0.78 line height / 0 trackingSection: 64–128 px / 0.82 line height / 0 tracking
Montserrat300–800Information / UI
Aa

Evidence is a public good.

Heading: 700 / 0.95 / −0.02emLabel: 700 / 1.25 / +0.10em / uppercase
Merriweather400 / 700Long reading
Aa

Research earns trust when its methods, limits and next questions are made visible.

Body: 16–19 px / 1.65–1.75 / 0 trackingMaximum line: 68 characters
05 / Composition

Structure makes
the tension.

The Pentagram/EFF work feels powerful because it is measured, not because it is crowded. Use hard edges, strong scale contrast, disciplined negative space and one visual event per surface.

8 / 12 columnsTHE
FINDING
LEADS.

One dominant statement occupies 60–75% of the active field.

4 / 12 columnsCONTEXT
FOLLOWS.

Explanatory copy stays compact and aligns to a visible edge or rule.

Spacing unit / 8 px
06 / Campaign

A family of
public signals.

This field follows the supplied EFF reference at the level of composition: one quiet gray presentation surface, a measured six-piece matrix, two square formats beside one double-width landscape format, and the same construction repeated in red and black. League Gothic is locked to Regular, 0 tracking and 0.78 line-height.

XTF.ORG

ASK THE
HARDER
QUESTION.

XTF
OPEN 2026

SHOW
YOUR
WORK.

XTF
XTF

I DO NOT HIDE
THE METHOD.
XTF.ORG

XTF.ORG

ASK THE
HARDER
QUESTION.

XTF
OPEN 2026

SHOW
YOUR
WORK.

XTF
XTF

I DO NOT HIDE
THE METHOD.
XTF.ORG

07 / Application

Scale changes.
The signature does not.

Stationery keeps the source photograph's exact paper geometry and natural shadows while live type follows each object. The apparel image uses the approved vector geometry as a screen-print master, then integrates only ink texture, garment curvature and existing light.

Three unprinted stationery pieces retaining their original placement, depth and natural shadows
Acceptance notice · invitation · greeting cardExact shadow · overlap · perspective
Asian student wearing a black XTF hoodie, shown from the front and back with a small chest name field and a complete vertical signature below the hood
Student hoodie / front and backMatte screen print · fabric texture retained
08 / Correspondence

Official when needed.
Human when invited.

The same identity system changes tone without changing geometry. Formal notices lead with reference and decision; invitations lead with occasion; greeting cards leave room for a personal message. Every format stays inside one hard frame.

01 / OfficialXTF

录取通知书

LETTER OF ACCEPTANCE
REFERENCE XTF-2026-0818

02 / EventXTF

邀请函

REVIEW NIGHT
30 AUG 2026 · SHENZHEN

03 / PersonalXTF

贺卡

WITH COMPLIMENTS
继续提问。继续验证。

04 / RecordXTF

研究证明

CERTIFICATE OF RESEARCH
METHOD · EVIDENCE · REVIEW

09 / Environment

One signal
across the room.

Environmental applications use the vertical signature only when its full name can remain legible. Large XTF letterforms create orientation; event detail stays in a separate information rail.

XTF vertical signatureREVIEW
NIGHT
PARTICIPANT / 026XTF

LIN
WEI

ENERGY SYSTEMS
STUDENT RESEARCHER

10 / Digital

Editorial hierarchy.
Persistent action.

The website borrows EFF’s useful behaviors—not its content: issue-led navigation, decisive scale, featured/current work, compact lists, strong dividers and a permanent route to act.

XTFREGISTER ↗
XTF GLOBAL / 2026

SCIENCE NEEDS
YOUR QUESTION.

61 COUNTRIES 8 TRACKS ZERO ENTRY FEE OPEN SCIENCE
FEATURED WORK

THE FINDING LEADS.

Evidence before claim
Methods before hype
Action always visible
11 / Control

Recognition depends
on restraint.

Do

  • Use only the supplied vector artwork.
  • Use one red signal per composition.
  • Set display type in League Gothic Regular.
  • Approve line breaks for every format.
  • Protect large areas of negative space.

Do not

  • Rebuild XTF with a live font.
  • Use Arial Narrow or a synthetic bold fallback.
  • Stretch type to force a line fit.
  • Add rounded cards, gradients or shadows.
  • Copy an EFF layout as a literal template.
12 / Reference audit

Primary sources,
not visual guessing.

No standalone official EFF brand-book PDF was found in the public archive. The canonical public guide is EFF’s maintained GitHub style guide, supported by its logo page and current 2026 asset ZIP. These are the sources used for this revision.